Strands - lighting division
Swedish LED Power
The story begins in a small office in Berghem, Sweden. The year is 2002 and the stakes are high for Jon Strand. His private residence is newly purchased, the children are young. All his savings are invested in the company he just founded, Strands fordonskomponenter AB, to change a conservative industry. Do it different, do it better!
As a child he was always full of energy. He had a social gift and was very talkative. His social skills were very useful when he at the young age of 15 started his first company in grocery retail. The following years he worked in the automotive industry with spare parts, for example. He soon became frustrated. The established companies turned out to have a resistance to new technology. Their high prices proved to be unjustified and too much resources were spent on definding their right to exist as a business.
When he started Strands he knew that the savings not were enough to manufacture own products, but the goal was to achieve this as fast as possible. Two years later he held Strands first product in his hands. A driving light with the well-known Osram technology on the inside.
Strand’s lamp tests were at first very unsophisticated and mostly about comparing the lamps with the major German manufactures products. Often on a dark forest road. The result was always the same – Strand’s lamps always proved to be the winner. After problems with various authorities the lamps finally were approved for use in EU. The price was nearly one-third from the nearest competitor. Guess what, the lamps were sold very quickly.
On the truck fair in Jönköping 2004 Strand’s started to show the products prices. It shooked the market and 500 dealers was lost during the fair. But the customers liked it. The company got 500 new customers every month the following two years.
Later Strand’s started the industry’s first online shop that made products accessible to everyone. Much thanks to low prices Strand’s became business leader in mail order. To further strengthen the business position Strand’s developed a unique concept based on sales, marketing and custumer value. Among other things, about five million brochures were produced and distributed every year.
The new way of working lead to a change in the market and after three years the dealers started to return. Today Strand’s only work through retailers and distributors. Since then Strand’s produced nearly 500 products under own brands, all in the same spirit. Technology, design and durability reflects what the product actually costs. The customer should not pay more than necessary.
Strand’s has won alot of different types of tests in various magazines in Europe – and always appointed as the most affordable option. The customers is the very best ambassadors. They have through their ratings created intrest from the worlds major automotive and machinery manufacturers. Strand’s now delivers directly to the many of them.
Jon Strands willingness to do things differently is still a part of Strand’s business culture. The ambition to be a market leaders continues, this requires innovative and corporate culture.
Strands - LED Light-Bar Siberia E-marked
SIBERIA is a robust strong LED lightbar from STRANDS Sweden in a striking Cutting Edge Design. The new reflector technology allows a wide light emission.
The headlights of the Siberia series are approved as driving lights according to ECE R112 and additionally tested for electromagnetic compatibility according to ECE R10.
The Siberia spotlights are available in different sizes ranging from 12 to 50 inches and in single and double row designs.
STRANDS - LED Light-Bar Curved ARCUM
ACRUM is a durable and powerful LED light bar from STRANDS Sweden. The new reflector technology and the curved shape enables a wide beam of light.
E-Approved as driving light.
Available in: 220W / 1099mm, 160W / 810mm and 100W / 523mm
Strands - LED worklight UNITY
UNITY is a robust, powerful LED work light from STRANDS Sweden with a perfect clean design and a revolutionary strong light output.
This work light from UNITY enables you to control heavy machinery with precision even in the darkest hours. The UNITY auxiliary headlamp offers you optimized light spread where you need it most.
STRANDS - LED Light-Bar ALTA
Strands Lightning Division presents the ALTA-BAR, the latest generation of LED lightbars. Available with 9300 lumen (95W) or 13950 lumen (130W).
The LED bar with patented lens optics focuses the light on the road and not in the sky. This results in an outstanding performance of 1 LUX at over 700m. The special cooling system makes it possible to reduce power consumption without compromising performance.
This LED lightbar with patented lens optics is anything but a standard LED light.
STRANDS - LED Light-Bar NUUK Duo with E-mark
2 x 40W LED headlights from Strands: slim design, full LEXAN lens and 1 Lux at 360 meters! Approval as high-beam headlight according to ECE R112
Nuuk Duo is an E-approved LED lightbar (high-beam headlight) with the reference number 40. The Twin-LED bar has been developed for countries like Germany, because here the StVZO requires to mount additional driving light on the vehicle in pairs only.
STRANDS – LED Light-Bar XL 100 Watt - Working Light
NUUK XL by Strands is a very powerful LED light bar with 1 lux at 577 metres.
NUUK XL has a “one line” position light. The position light is placed at the top of the bar and the diods are not visible. The LED bar comes with a DT-connector for easy installation. NUUK XL has a full cover LEXAN lens.
Strands Sala Driving light LED 7″ SLD 10-30V E-marked
Powerful 40W high-beam headlight from Strands with the reference number 40. CREE LED, 170mm diameter.
Sala is a popular, powerful driving light from Strands Lighting Division. Innovative design with LED position lights in the middle. Super slim design, making it easy to mount on almost all car models. Recommended to be fitted with all three bolts, but can also be mounted with only one or two bolts.